FW: They Needed a Study for This?

["LaBarbera, William" <asagiri@xxxxxxxxxxxxxx>]

> Makes you wonder how much money they spent on this 'study' <G> .
> 
> --Bill Gopher
> -----Original Message-----
> From: Herr, Richard 
> Sent:	Monday, August 19, 2002 11:29 AM
> To:	DeFazio, Cristina
> Subject:	They Needed a Study for This?
> 
> They Needed a Study for This?
> Mon Aug 19, 8:04 AM ET
> 
> LONDON (Reuters) - Want to be more attractive? Make sure those around you
> are having a drink. 
> 
> 
> British scientists have found even modest amounts of alcohol will make the
> opposite sex appear better-looking. 
> 
> "We have carried out experiments which show that what is known in the
> trade as the 'beer-goggle effect' does actually exist," Barry Jones,
> professor of psychology at Glasgow University, told Reuters Monday. 
> 
> The study of 120 male and female students found drinking up to four units
> of alcohol -- about two pints of beer or four glasses of wine -- increased
> the perceived attractiveness of members of the opposite sex by about 25
> percent. 
> 
> Jones said alcohol apparently stimulates a part of the brain called the
> nucleus accumbens, which judges facial attractiveness. 
> 
> "There is a strong link between facial attractiveness and signals about
> the quality of a potential mate," Jones said. 
> 
> The professor said the study had been prompted by the causal link between
> risky sex and alcohol consumption.
> 
> Richard A. Herr
> Associate - Equity Research
> Keefe, Bruyette & Woods, Inc.
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